VeryMe Rewards from Vodafone receives Gold and Silver at the 2020 IPM Awards
We are incredibly thrilled and excited to announce that VeryMe Rewards from Vodafone has had a storming success at this year’s Institute of Promotional Marketing (IPM) awards. As such, we are extremely proud to be part of the VeryMe team receiving recognition for the outstanding work that helps contribute to making VeryMe Rewards the fantastic programme that it is.
The programme has received two awards, being recognised for its achievements across Brand Partnerships and Loyalty Activations. The awards received are as follows:
- A Silver in the Brand Partnership Activation of the Year category.
- A Gold in the Loyalty Activation of the Year category.
The Brand Partnership Activation of the Year category awards campaigns that demonstrated creative and effective brand partner activations, with clear measurement and evaluation of the programme’s successes; VeryMe Rewards from Vodafone has delivered multiple creative and effective partnerships week in, week out from the broad range of partners involved with the programme.
The Loyalty Activation of the Year focused on programmes that incentivise loyalty and drive engagement; VeryMe Rewards from Vodafone answers this through a focus on providing personalised & highly relevant rewards to users. Our recent Loyalty White Paper shows that 66% of people want partner rewards, and by working with partners to offer a range of rewards beyond telco rewards, Vodafone is able to offer customers rewards that more of its customers will value. (Source: What The Brits Want from Loyalty White Paper, YouGov and Mando-Connect).
The IPM Awards recognise highly effective, and inspired work within the promotional marketing industry. We wanted to extend our congratulations to all other award recipients – whilst we haven’t been able to celebrate together in person, we’ll be raising a glass tonight!