Reach & Acquisition
Reach and Acquisition partnerships are all about helping brands get into their target audience’s heads, hearts and hands better, faster and cheaper.
We conducted research with YouGov and discovered that people have a strong preference for rewards from partners (55%), rather than better service rewards from the brand offering the programme (18%). Even fewer want to belong to the loyalty programme’s community (6%). We co-create partnerships where other brands introduce brands like yours to their loyal customers; an introduction from a friend is always more eﬀective than a cold approach. Brands can introduce your brand digitally on email or social channels, or in person at experiential or in-store events. Acquisition partnerships help brands extend their reach, build their awareness and consideration sets and much more. Click here to be inspired by our acquisition partnerships.