We are beyond excited to announce another great award win for Mando-Connect – this time for our smart use of data to create brilliant partnerships.
The Drum Agency Business Awards are an important part of The Drum, Europe’s largest media and marketing website. Each month it attracts over 1.4 million unique users and has over 200,000 social followers. We are delighted to be recognised for our unique data-led approach to building partnerships.
Our award-winning Partnerships Engine is uniquely fuelled by 3 data sources:
- Our Consumer Data Bank uses robust data from WPP and YouGov to discover what audiences really desire, unlocking the insights that really matter. Through our partnership with YouGov we have access to over 190,000 datapoints on over 300,000 UK adults.
- Our ProNetTM Data Bank then overlays mechanic and partnership insights to identify the solutions that will work best. It contains over 20 data points on over 3,000 partnerships.
- Our Connect Partner BankTM is the final piece of the Engine – housing over 3,000 brand partners, to identify which partners will be the perfect fit.
We are absolutely thrilled to have won and excited to continue in our data-led partnerships journey. In 2020 we have some exciting new innovations planned, to expand and enhance our data banks to unlock even more game-changing insights for our clients. Watch this space for more exciting news!
And a huge thank-you to the Drum and all the judges for the award. We were thrilled to be a Finalist for Best Agency of the year too. Congratulations to all the winners on the night too – what a great bunch of agencies. We will be celebrating for a long time!!!!