Developing unique and memorable partnerships for the future
Did you know that over 60 million people visit Merlin Entertainments every year? Over 22m just in the UK? That they have over 120 attractions in 23 countries across 4 continents? Their attractions are iconic: Alton Towers Resort, THORPE PARK Resort, LEGOLAND Windsor, The Dungeons, SEA LIFE aquariums, London Eye and more. Their promotions and partnerships are too; working with market leading brands like Kellogg’s, Cadbury’s, The Sun to promote the attractions to an infinitely growing base of people.
We are delighted to have worked with Merlin Entertainments to create a new promotions and partnerships strategy; grounded in robust data and research, leveraging the full power of our Partnerships EngineTM. We are delighted to see Merlin Entertainments’ new types of iconic partnerships in action now, delivering bigger and better results than ever before.
“We have thoroughly enjoyed working with Mando-Connect to develop an innovative partnerships and promotions strategy for the future, grounded in robust data and insight about our audience, our business and the world of partnerships. They are experts in their field and we look forward to continuing to work with them in the future.”
Jon Fish, Group Partnerships Director, Merlin Entertainments