We Won at the Loyalty Magazine Awards!

We are absolutely thrilled to announce that within our first year we have won the “Best Use of Gamification to Enhance Loyalty in the Loyalty Magazine Awards” with the amazing Virgin Red team.


What’s Virgin Red?

Virgin Red is a loyalty and rewards mobile app which unites the Virgin experience and rewards all Virgin customers across the Group for living a life more Virgin. The premise is simple, the more you engage with the app and gamified elements the more you are rewarded.

We have already cultivated an amazing partnership with Casual Dining Group to create enticing offers from Bella Italia, Café Rouge and Belgo, with many more great restaurants and food partners ready to feature!

To learn more about the heavily gamified app, please see here.


Why we love Gamification

Loyalty programmes worldwide are changing; driven by significant shifts in consumer expectations. Gamification is a proven technique that programmes can use to add pleasure to the customer experience. Through using smart gamification, it encourages members to engage more often, for longer and in greater depth than a traditional earn and burn approach linked to spend.

Find out more on how your brand can engage using gamification here:


We are so excited, proud and thrilled to have won; thanks to the Virgin Red team, everyone at Mando, our amazing partners and everyone who has helped us on our journey.

    Charlie Hills
    MD & Head of Strategy