Shortlisted for the Loyalty Magazine Awards

We are ecstatic to announce we are finalists with the Virgin Team for Best Use of Gamification to Enhance Loyalty in the  Loyalty Magazine Awards.


What’s Virgin Red?

Virgin Red is a loyalty and rewards mobile app which unites the Virgin experience and rewards all Virgin customers across the Group for living a life more Virgin. The premise is simple, the more you engage with the app and gamified elements the more you are rewarded.  To learn more about the heavily gamified app, see here.

In true Virgin fashion, the app engages emotionally with members, rewarding interactions, not just transactions.  To further maximise engagement partner brands are seamlessly intertwined into the platform to allow the sharing of content and rewards are all unlockable via an innovative points system.


How we are helping people live a life more Virgin

We are working with the Virgin team to develop partner rewards in different sectors and with new, exciting brands. We have already cultivated an amazing partnership with Casual Dining Group to create enticing offers from Bella Italia, Café Rouge and Belgo, with many more great restaurants and food partners ready to feature throughout the year.

Discover more about how we are helping Virgin and their partners here.

    Mark Lewis
    Head of Data Science