Mando-Connect is a new division of Mando and a new breed of partnerships agency, designed to develop data-fuelled partnerships that really work. As part of WPP, the pioneering proposition is an exciting addition to Mando’s services.
Sir Martin Sorrell supports the development:
“Mando-Connect makes smart use of over 40 years’ hard-won knowledge of people’s response to promotions. Their clients should love it”.
Mando-Connect design partnerships and rewards based on the smart use of cutting-edge data and insight. Their custom-built Partnership Engine™ leverages 3 extensive data sets to develop partnerships based on science, not conjecture. The agency specialises in partnerships for acquisition and awareness, loyalty, promotions, and for brand perception shift and has already secured Merlin Entertainments, MoveGB, Readly and breast cancer awareness charity Coppafeel!. Jon Fish (Group Partnerships and Loyalty Director of Merlin Entertainments) has already been impressed with the agency’s unique approach:
“We have thoroughly enjoyed working with Mando-Connect to develop an innovative partnerships and promotions strategy for the future, grounded in robust data and insight about our audience, our business and the world of partnerships.”
Smart use of data enables the agency to create more impactful partnerships, with higher ROI for clients. Charlie Hills (Managing Director and Head of Strategy) says:
“Our unique data-fuelled insights enable us to know which partnerships will meet our client’s expectations, and which will exceed them. Did you know, for example, that by including an element of personalisation in your approach, a brand can see up to 7x more impact from a promotional partnership?”
An expert team has been formed, headed by Becky Munday (Mando CEO & former Chairman of the IPM). Charlie Hills (Managing Director & Head of Strategy) and Jo Ashdown (Head of Partnerships). Both bring decades of experience in partnerships across sectors including media, leisure, sport, travel, telecommunications, financial services, restaurants, FMCG and retail.
Becky Munday is excited to make the step-change:
“Mando’s unique promotional and rewards data is the fuel that will enable us at Mando-Connect to propel partnerships to the next level. By working together and leveraging our unique data, brands can achieve far more together than they can alone, creating purposeful and cost effective relationships. Watch this space.”