We are a multi-award winning Smart Brand Partnerships and Rewards Agency, devoted to producing brilliant data-fuelled partnerships that drive results across the UK, Europe and the globe. We specialise in loyalty and promotions.
We don’t just create partnerships and rewards because we think they will work; we create them because we know they will. We design brilliant partnerships and rewards based on the smart use of cutting-edge data and insight, using our specially built, award winning Partnership Engine™.
We believe that, by working together, brands can achieve more for less, against any marketing or business objective.
Explore how we work across all different types of partnerships: for reach and acquisition, for loyalty and engagement, for promotions and for innovation.
Our approach is uniquely fuelled by data. Our award winning Partnership Engine™ enables us to create and deliver partnerships and rewards which are robust, exciting and, most of all, eﬀective. We leverage our unique combination of customer, mechanic and partner data to create partnerships that really deliver.
Our process is easy, inspiring and proven. We make partnerships simple. Delivering significant customer and business value, high returns for you and your brand.
Our award winning Partnership Engine™ uses 3 data sets to create brilliant partnerships
1. Understands what people want
Uses robust data from YouGov and WPP to discover what the target audience really desires, unlocking the insights that matter.
2. Learn what works best
Leverages Mando’s ProNet™ database which contains 20 data points on over 3,000 rewards and partnerships, to identify what will work best.
3. Identifies who fits best
Analyses the Connect Partner Bank™, which contains over 2,000 fully audited brand partners to identify which partners will be the perfect fit.
Our Thinking and News
In our Engine Room, find out about the latest smart partnerships thinking and news, cutting edge loyalty data and insights, rewards advice and updates and our agency stories and successes. You can also find our market leading loyalty white papers here, developed in partnership with YouGov.
Our Expert Team
Backed by WPP, and part of Mando, our experienced team work together to ignite brilliant partnerships across the globe and can help your brand harness our unique data and approach to co-create partnerships and rewards constructed to drive real results.
Mando-Connect are always growing their team too – get in touch in our contact box below to find out more about what it’s like to work here.
Get in touch and find out how our Partnership Engine™ can help unlock your brand’s full potential.
MD & Head of Strategy
Head of Partnerships
Partnerships Account Director
Head of Data Science
Senior Partnerships Manager
Senior Partnerships Account Manager
Senior Design Executive
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Charlie works closely with brands who are looking to make a step change and sees data-fuelled partnerships as the key to unlocking a brand’s full potential. She thrives on using our unique data and Partnership Engine™ to unlock big insights for brands and then developing brilliant partnerships that bring those insights to life – and prove the value that smart use of data and partnerships can bring to a brand’s bottom line. She is an ROI nut. She is passionate about co-creation and true win-win partnerships, a skilled facilitator and an innovation champion – always on the look out for fresh inspiration and new insights. She has worked in the industry for 19 years, across multiple sectors, for UK and Global clients. Outside of the work she can mostly be found enjoying time with her crazy family and 2 small boys, planning adventures and enjoying London life. She also has questionable taste in movies, a massive shoe addiction, and a chocolate habit.
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Jo is Head of Partnerships an expert in creating effective innovative partnership strategies. She relishes working with clients and partners to co-create evocative concepts that cut through and deliver outstanding results every time. She is also a detail fiend and a perfectionist, skilled in implementing and executing partnerships across the globe, including management of all operations and legal elements. Jo is constantly on the hunt to expand our Connect Partner Bank™, which houses and audits over 2,000 brand partners. She has worked with and for some of the world’s most well-known brands including HSBC, Bauer, Jaguar Land Rover, 3, Fitness First, Vue Cinema, Sony Movies, Saga, Aviva, ITV, Ford, Reckitt Benckiser, Schwarzkopf, P&G, and Unilever. Outside of work she enjoys vacations, staycations, stomping over Walthamstow Marshes to find a great pub on the river,cooking (not always a culinary success) and moderately priced white wine. She also has a love/hate relationship with house renovations.
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Becky has led Mando, one of WPP’s longest standing agencies and the world’s leading fixed fee and promotional insurance provider, for 20 years. She also chaired the IPM from 2012-2014 and is still an active board member. She was also selected to be one of WPP’s Walk the Talk’s top 50 women in 2017. Ever the innovator, she identified an opportunity for brands to create better, more effective partnerships using robust data. Mando has 20 years of promotional response data; using it enables brands to develop cost effective partnerships and rewards that really work. She set up Mando-Connect in June 2017 to do just that; combining Mando’s unique data with customer and partnerships data to develop the agency’s unique Partnership Engine™. She is excited about working with brands who want to take a data-fuelled approach to partnerships. Outside of work Becky is a huge fan of foodie partnerships, even to the extent of producing her own; her “farm” hosts chickens, ducks and turkeys; and sheep and alpacas are next on the list. Combining this with a love of fine wine, ice-cream, yoga, time with her family and designer handbags leads to a busy schedule!
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Emma is experienced in creating & implementing effective partnership campaigns, with over seven years’ experience working in specialist marketing partnership agencies. She is motivated by finding opportunities to match brands together in a way that delivers activity that works hard for both sides. She is always on the look-out for new brands and contacts to further build Mando-Connect’s Partner Bank ™ from its current base of over 2,000 brand partners. Emma has worked with and for brands such as Three Mobile, Deliveroo, Sky, Procter & Gamble and HSBC. Outside of the office, she loves to bake and spends countless hours buying yet more baking equipment. When not putting her KitchenAid through its paces, you’ll either find her with a G&T in hand or browsing Pinterest for interior design inspiration.
To know more about Emma, read her spotlight interview here.
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Izzy is highly experienced in developing and delivering strategic and commercial brand partnerships, with over five years working in specialist Partnerships Agencies. She loves the creative side to partnerships and relishes coming up with new ways of working with different brands. She is passionate about co-creating partnerships founded in robust data and an absolute whizz at finding new areas of mutual benefit. She can often be found attending industry talks to keep up to date with the latest insight, trends and brands. And is an avid reader of and contributor to Mando-Connect’s thought leadership activity on loyalty and partnerships. Before joining us at Mando-Connect, she spent 3 years developing strategic partnerships for O2 Priority, sourcing exclusive offers, competition prizes, experiences and “frees” for their customers, working with partner brands such as ASOS, Caffé Nero, Boots and Argos. When she’s not the office you can find her hitting aces on the tennis court, dancing up a storm at Glastonbury (when she’s lucky enough to get tickets) or spontaneously getting on a plane to visit another country.
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Spencer has extensive experience of working in the world of content partnerships, prior to joining Mando-Connect as a Partnership Account Director. He’s worked across an array of brand categories including Automotive, FMCG, Travel, Utilities, Tech and Telecoms including but not limited to VW Group, Airbnb, Smart Energy, Netflix and O2. He is motivated by coming up with stand out creative ideas that are rooted in insight, that excite consumers and clients. This is underpinned by commercial and budgeting know-how. He is an experienced communicator, has a solution and focused approach and will always ensure that a partnership is commercially optimised to deliver the best results for all parties. When not in the office he is spends a lot of time hanging out with his young daughter, is a whizz in the garden and deserves a medal for being a long suffering Aston Villa fan.
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Mark is our chief data scientist and promotions and rewards mechanic guru. He has an unrivalled insight into Mando’s ProNet™ database and an uncanny ability to uncover game-changing insights the inform the development of highly effective promotions and partnerships strategies. He has studied and worked with ProNet™ for over 14 years now and been part of the team that has won a lot of awards for effectiveness, including the COGS Risk Management Campaign in 2016 & 2017. Mark’s inimitable knowledge and expertise is an integral cog in the agency’s unique Partnership Engine™ approach. Mark and his team regularly analyse the data, combining it with industry data and insight, to keep one step ahead. When Mark’s away from work you’ll find him putting his analytical side to good use and advancing his stock portfolio. When away from number crunching, Mark loves watching live music and films in the cinema, running marathons and even climbing mountains. Mark’s currently occupying his time renovating his own Victorian property.
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James is one of our Senior Partnerships Managers and works in the Partnership Team, sourcing and developing the latest and greatest brand partners for our clients. He enjoys the challenge of working with both well-established companies and new challenger brands and is always on the hunt for new contacts to add to Mando-Connect’s Partner Bank ™. Coming from a tech start-up and ecommerce background he’s well versed in Mando-Connects data-centric approach to brand partnerships and has a wealth of experience in the loyalty and rewards sector. Outside work James enjoys adventure travel and being outdoors. Recent holidays include: mountain climbing in the Swiss Alps; cycling from Land's End to John O'Groats; and snowshoeing in the national parks of Finland. Closer to home, James’ favourite pastimes include cooking and cheering on the Welsh rugby team.
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Katy is an experienced Project Manager with over eight years project management experience working on a broad range of clients including the BBC, ITV, Sky, ITN, CNN, NFL, HSBC, Hitachi, Waitrose, Honda and Jaguar. She is hyper organised, a great relationship builder and thoroughly enjoys variety, team work and keeping a project on track from start to finish, and in budget! She loves working in partnerships informed by robust data that are intuitive, creative and that really make sense for both the brands in partnership and the lucky consumer experiencing them. Outside of work, she has accidentally become a keen runner- recently completing the Great North Run and is currently training hard for the London Marathon 2020. Originally from the Lake District, Katy loves nothing more than visiting for long weekends, and is partial to a spot of Kayaking on Lake Windermere too - if it’s not raining (rare in the Lake District)!
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Oscar is one of our Senior Partnerships Managers with extensive experience in creating and delivering compelling brand partnerships that work for clients, partners and consumers. Having worked as both a brand and agency ambassador, he is very focused on commercial success and developing results driven partnerships that deliver strongly against their objectives. He has managed brand partnerships on an international basis and has worked with many of the worlds’ best known brands, including AMC Networks, Virgin, HSBC, Future PLC, Vodafone, British Gas, Amex, DFS and many more. He is excited to be part of a highly talented team, harnessing the power of Mando-Connect’s unique data to deliver truly creative, innovative and valuable brand partnerships for our clients. Outside of work he enjoys travelling, having been to 6 of the 7 continents (only Antarctica to go), loves food and wine, the works of Nicki Minaj and has experienced plenty of ups and downs being a lifelong Norwich City FC fan!
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Ella has detailed knowledge in the partnerships world, having created exciting campaigns for over 3 years. Within these years she has worked with a wide variety of clients including Google, Hasbro, PepsiCo, Caffe Nero, Macmillan Cancer Support, Travelopia to name a few. She enjoys coming up with innovative strategies to help clients reach their full potential in partnerships, and is excited to explore this within Mando-Connect. Outside the office, Ella loves to travel around the world exploring new places, creating new recipes at home and trying weird and wonderful food around London.
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Jess is our Partnerships Account Executive. Fresh out of university having completed her degree in Business and Events management – she is injecting some new thinking, academic smarts, bundles of enthusiasm, creativity and great project management and sales skills into the team. She is loving researching new and exciting partner brands and reward types, finding new suppliers and sourcing new kinds of partnerships for our clients. She is also leading the charge on continuing to build and innovate our all important Connect Partner Bank ™, which houses and audits over 3,000 brand partners and growing. She is brilliant and finding new and exciting brands to add in. Outside of work, Jess loves trying different cuisines and can often be found at her local Indian takeaways. When not eating Jess loves to have a cocktail or two and is a real animal lover too – she is currently on a mission to add a dog, a ferret and a horse to her family’s menagerie!
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Lauryn joined Mando-Connect after completing her degree in Visual Communications at the Arts University Bournemouth, bringing a youthful sparkle to the team. She is passionate about photography and design, and a key member of the team, ensuring all of Mando-Connect’s collateral are aligned. Lauryn works closely with the internal team alongside working on client projects, having already worked on an impressive list of brands. Her enthusiasm for design brings a whole new dynamic, with one of her first projects re-branding the entire company. When Lauryn is away from work, she travels as much as possible, last year racking up a total of 5 holidays. When she is actually in the country, you can find her in the gym, or with a rum in hand. She has an impressive trainer collection and loves animals, wanting to own a dog of her own one day.
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Leon is our data analyst and fabulous YouGov'Nor, and an invaluable asset to the Mando-Connect team. He has unrivalled insight into Mando’s ProNet™ database having helped design and shape it into what it is today. He has studied, developed and worked with ProNet™ for over 5 years and been part of the team that has won many awards for efficiency, including the COGS Risk Management Gold Award in 2016, 2017 & 2018. YouGov has become a part of his daily life and he is Mando-Connect’s go-to for data and insights from the platform. When Leon is away from work he spends his time playing football for his local team Aylesbury Vale Dynamos and also referees the smaller 6-a-side version of the game. His downtime is spent taking his Weimaraner for long walks and being the perfect house husband. He is an avid traveller and is always off visiting a place on the other side of the world.
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With over 30 years’ experience in the promotional marketing industry, Beverley oversees all of Mando’s legal requirements as part of a wider WPP Group legal consultancy role. Qualifying as a solicitor, Beverley represented marketing agencies before going client-side to Coca-Cola acting as General Legal Counsel for 10 years. Following a 3 year stint as a legal consultant with the IPM, switching back agency side again, Beverley has a unique insight into critical, practical & commercial issues and in-house counsel priorities. Beverley splits her time between London and North Yorkshire where she owns a (tiny!) Grade II listed cottage, loving bracing walks on the moors, wood burners, fine white Burgundy + stinky cheese as well as enjoying London life.